Bringing the Rarest Specialty Coffee Right to your Doorstep!
Learn how we configured an online store for Coffeegram to digitize their marketing system for easy access to coffee.
C O L L A B O R A T I O N :
September 2020 - March 2021
Coffeegram
Bringing the Rarest Specialty Coffee Right to your Doorstep!
Learn how we configured an online store for Coffeegram to digitize their marketing system for easy access to coffee.
C O L L A B O R A T I O N :
September 2020 - March 2021
About CoffeeGram
Coffee is more than a drink (ritual). It brings us together, creates natural warmth, and makes us want to share. And to be honest, it is now simply a way of life for millions of people like you & me.
This is why Coffegram provides easy access to the best rare speciality coffees from around the world, so their customers can buy the perfect roasted blend of their choice, delivered directly to their door or share it with the people they love, without making things too geeky, overly complicated or over-priced.
About CoffeeGram
Coffee is more than a drink (ritual). It brings us together, creates natural warmth, and makes us want to share. And to be honest, it is now simply a way of life for millions of people like you & me.
This is why Coffegram provides easy access to the best rare specialty coffees from around the world, so their customers can buy the perfect roasted blend of their choice, delivered directly to their door or share it with the people they love, without making things too geeky, overly complicated or over-priced.
Benefits of
CoffeeGram
Provides rare specialty coffee
Access to coffee experts
Specially brewed coffee
Buy from the comfort of your home
Building connections through coffee
Benefits of
CoffeeGram
Provides rare specialty coffee
Access to coffee experts
Specially brewed coffee
Buy from the comfort of your home
Building connections through coffee
Business Challenges
CoffeeGram as a brand diving into the e-commerce space faced challenges that made them seek our expertise.
01
Cybersecurity
They needed a solid cybersecurity framework for the brand.
02
Competition
Getting ahead of their competitors was also a deal-breaker for CoffeeGram.
03
Product fulfilment & Delivery
CoffeeGram wanted their customers to easily place and receive their orders right on their doorstep.
Business Challenges
CoffeeGram as a brand diving into the e-commerce space faced challenges that made them seek our expertise.
01
Cybersecurity
They needed a solid cybersecurity framework for the brand.
02
Competition
Getting ahead of their competitors was also a deal-breaker for CoffeeGram.
03
Product fulfilment & Delivery
CoffeeGram wanted their customers to easily place and receive their orders right on their doorstep.
04
Customer Experience
As a primary e-commerce business, they find it challenging to offer their customers the same experience level they would get in a brick-and-mortar store.
05
Quality website traffic and visitor conversion
They needed a modern, clean, user-friendly, trustworthy, and virus-free website to turn their traffic into converting customers which is another reason why they approached Tedbree.
04
Customer Experience
As a primary e-commerce business, they find it challenging to offer their customers the same experience level they would get in a brick-and-mortar store.
05
Quality website traffic and visitor conversion
They needed a modern, clean, user-friendly, trustworthy, and virus-free website to turn their traffic into converting customers which is another reason why they approached Tedbree.
Project Scope
The success of this project requires more than a textbook approach. After carrying out deep-dived market research, our industry-leading business analysts were able to pinpoint the exact services required for this project
01
Develop a comprehensive brand strategy that:
Build a distinct and consistent brand voice across all social mediums
Communicate the brand's objectives successfully to the appropriate audience.
Develop a solid overall brand identity.
Generate Traffic that can translate into leads.
02
Develop an eCommerce website design and development that:
Covert leads to actual paying customers.
Works and looks good on any device—laptop, phone, or tablet.
A structured, focused and facilitated user experience.
Increases brand awareness and reinforcing
03
Communicate effectively with clients via email to:
Enhance client acquisition and retention
Assist clients in learning about tailored services
Project Scope
The success of this project requires more than a textbook approach. After carrying out deep-dived market research, our industry-leading business analysts were able to pinpoint the exact services required for this project
01
Develop a comprehensive brand strategy that:
Build a distinct and consistent brand voice across all social mediums
Communicate the brand's objectives successfully to the appropriate audience.
Develop a solid overall brand identity.
Generate Traffic that can translate into leads.
02
Develop an eCommerce website design and development that:
Covert leads to actual paying customers.
Works and looks good on any device—laptop, phone, or tablet.
A structured, focused and facilitated user experience.
Increases brand awareness and reinforcing
03
Communicate effectively with clients via email to:
Enhance client acquisition and retention
Assist clients in learning about tailored services
Project Details
To begin, we matched the project with a world-class team of talents. Then, we had a kick-off meeting to cooperate with various CoffeeGram stakeholders who contributed to the project's success within the Hub.
To guarantee that the project's scope matched the business value, we used the following procedure
Required Analysis:
Define business requirements.
Elicit the optimal technical solution.
Formulate the product vision into a project site map for the development team.
Initiate the project.
Project Details
To begin, we matched the project with a world-class team of talents. Then, we had a kick-off meeting to cooperate with various CoffeeGram stakeholders who contributed to the project's success within the Hub.
To guarantee that the project's scope matched the business value, we used the following procedure
Required Analysis:
Define business requirements.
Elicit the optimal technical solution.
Formulate the product vision into a project site map for the development team.
Initiate the project.
The Solution
Design:Created architectural designs that are consistent with the company's objectives. This solution aided the organisation in developing a positive brand image and establishing a positive connection with its consumers.
Prototype UI/UX Design:We then produced a high-fidelity design with exact functionality and an intuitive, user-friendly interface for non-techies and users of various ages.
We created a pleasant user experience for all visitors by developing a highly scalable, consistent information architecture website.
E-Commerce Website Development: We also developed a comprehensive website on the Bree CMS platform that is optimised for all devices, assuring outdoor usability and accessibility and making the website easy to use.
After uploading all information to the website effortlessly, we updated the content to provide a more tailored experience for mobile visitors, which resulted in increased user engagement.
Search Engine Optimization: We enhance CoffeeGram's online exposure by placing in the top 100 Google search results for a specific keyword search, allowing more people to contact the business and identify & purchase their products.
The Solution
Design:Created architectural designs that are consistent with the company's objectives. This solution aided the organisation in developing a positive brand image and establishing a positive connection with its consumers.
Prototype UI/UX Design:We then produced a high-fidelity design with exact functionality and an intuitive, user-friendly interface for non-techies and users of various ages.
We created a pleasant user experience for all visitors by developing a highly scalable, consistent information architecture website.
E-Commerce Website Development: We also developed a comprehensive website on the Bree CMS platform that is optimised for all devices, assuring outdoor usability and accessibility and making the website easy to use.
After uploading all information to the website effortlessly, we updated the content to provide a more tailored experience for mobile visitors, which resulted in increased user engagement.
Search Engine Optimization: We enhance CoffeeGram's online exposure by placing in the top 100 Google search results for a specific keyword search, allowing more people to contact the business and identify & purchase their products.
Digital Marketing:
Campaign video and graphic creation
Marketing campaign strategy
Facebook Ads, Google Ads, Instagram ads and Taboola Ad set up and optimization
Campaign Analytics Report
Social Media Management:
Moodboard Design
Social Media Strategy Documentation
Social Posts Design
Social post captions
Hashtag optimization
Social Commenting
Monthly analytics report
Value Delivered
Through Tedbree's digital marketing and e-commerce website solutions, CoffeeGram grew its client base, sold more products, and reached and engaged more people.
CoffeeGram now has a responsive platform that is secured and completely optimized for both its visitors and clients, providing a solid user experience.
Through Tedbree's digital marketing and e-commerce website solutions, CoffeeGram grew its client base, sold more products, and reached and engaged more people.
CoffeeGram now has a responsive platform that is secured and completely optimized for both its visitors and clients, providing a solid user experience.
