An Online Marketing Strategy That Drives Organic Growth
Learn how we increased visibility through our digital marketing campaign.
C O L L A B O R A T I O N :
March 2021 - Present
Kingsway International Christian Centre (KICC)
An Online Marketing Strategy
That Drives Organic Growth
Learn how we increased visibility through our digital marketing campaign.
About Kingsway International Christian Centre
KICC is a vibrant Christian community focused on seeing lives transformed through the love of God.
The church fosters community outreach, ensuring men, women, and children experience the love, healing and freedom of Jesus Christ in their lives. Kingsway International Christian Centre has been established for over 25 years and has grown from a small congregation of 200 to one of the biggest churches in Europe.
About Kingsway
International Christian
Centre
KICC is a vibrant Christian community focused on seeing lives transformed through the love of God. The church fosters community outreach, ensuring men, women, and children experience the love, healing and freedom of Jesus Christ in their lives. Kingsway International Christian Centre has been established for over 25 years and has grown from a small congregation of 200 to one of the biggest churches in Europe.
Business Context
Our client is an international church with its main base in the UK. KICC came to us to help boost its social presence
and online visibility.
They faced the following challenges:
Low-quality designs on social media platforms
Lack of captivating content on programs.
Low engagement on social media channels
Slow responses to messages and comments
Business Context
Our client is an international church with its main base in the UK. KICC came to us to help boost its social presence and online visibility.
They faced the following challenges:
Low-quality designs on social media platforms
Lack of captivating content on programs.
Low engagement on social media channels
Slow responses to messages and comments
Product Scope
In creating online visibility, KICC had two primary goals.
01
Build a social media presence that
Inform the church of upcoming programs to enrich their lives
Bring more people to the body of Christ by increasing the audience.
02
Communicate brand values
Use social media platforms to communicate the church's values
Understand the audience and
Leverage brand consistency and positioning
Product Scope
In creating online visibility, KICC had two primary goals.
01
Build a social media presence that
Inform the church of upcoming programs to enrich their lives
Bring more people to the body of Christ by increasing the audience.
02
Communicate brand values
Use social media platforms to communicate the church's values
Understand the audience and
Leverage brand consistency and positioning
Project Details
To guarantee that the scope of the project reflects the client's needs, values, and growth, we separated the discovery process into three phases
01
Analysis
Define the client's target audience and demographics. We analyzed the needs of their audience and the best way to deliver content that appeals to them. Define the client's values and brand.
02
Design
Create a vision for the design to match the client's desire and formulate a roadmap to achieve it. Create social media designs that align with the brand and its goals.
03
Requirements
Receive assets and materials from the client and match them to world-class digital marketing experts to initiate execution.
The Solution
We started by matching the project with expert talents in the digital marketing field. A kick-off meeting ensued, as the client directly communicated their desires and values to the talents.
We onboarded KICC to the Hub to ensure effortless communication, as it is essential in every online marketing campaign. Our talents received the necessary assets, including the company's logo, event information, videos, and other essentials.
Using these strategies, we effectively met the client's needs:
Catchy Content
We determined the best type of content to reach the client's audience while maintaining the brand's values.
We made daily posts on all social media platforms ensuring creativity in all posts.
Leverage video marketing by posting videos highlighting sermons and major events, thereby giving the audience insights into the type of programs and their benefits.
High-Quality Designs
We created high-quality designs that communicate the brand's values, programs and captivate the audience. These designs had CTAs when needed, the brand's logo, and other branding elements.
Engagement
Audience engagement was vital to our strategy from the beginning, as active audiences are engaged with the product, which drives the organic growth of the platform. We managed all social media platforms, responding to comments, messages, listening to the audience's needs, and reposting relevant content to grow your audiences. We kept conversations upbeat and friendly to increase user retention. It resulted in the organic growth of the audience base and increased active audiences.
Promotions
We ran a series of social media adverts, targeting the right demographics of our audience on relevant social media platforms and resulting in an increase in followers. Our social media marketing campaign was a huge success.
Value Delivered
Our services have helped increase KICC's online and social visibility, making it easier for people to learn about the church's various programmes and events.
By developing a distinct brand identity, they have also increased their number of followers, sales volume, and annual revenue.
